From Arsene Wenger’s departure to Tottenham’s victory over Leicester, Josh Baines, product marketing manager at digital brand intelligence analysts Grapeshot, reveals how it is possible to take advantage of 'tent-pole' events.
The landmark Supreme Court of the United States (SCOTUS) decision to lift the country’s widespread ban on sports betting and turn the matter over to the discretion of individual states has led to widespread speculation over what it means for the US sports industry. Here, SportsPro assesses the impact of Monday’s ruling.
Lewis Hamilton led Mercedes’ first one-two of the season as Formula One’s European swing slipped into gear.
Lewis Hamilton was the beneficiary of good fortune for his first win of the season while in the paddock talks about Asian expansion and the series’ technical regulations continue.
Red Bull’s Daniel Ricciardo meanders through the field to bring Ferrari’s early-season dominance to an end as Liberty Media sets wheels in motion for a permanent home in China.
Ahead of taking on the role of head coach at sponsorshipX 2018, T1 Agency president and founder Mark Harrison offers his thoughts on sponsorship trends.
With Sebastian Vettel's second victory of the season overshadowed by a horrific injury to a Ferrari mechanic, in the paddock talks continue to heat up about Liberty's plans for the sport.
The latest issue of SportsPro discovers what Gold Coast 2018 could mean for the host city and the Commonwealth, looks at how federations are faring ahead of SportAccord, checks in on the 2026 Fifa World Cup race and more.
Sebastian Vettel edges Lewis Hamilton as broadcast and sponsorship quirks serve as a backdrop to Melbourne’s season-opener.
With the Indian national cricket team broadcast rights up for auction on 3rd April, SportsPro assesses the impact of Discovery’s entry into the market.
As Australia prepares to usher in the new Formula One campaign on Sunday, SportsPro takes a look at what each team has been up to during the off-season, and what issues need to be addressed in Liberty’s second year.
Reports that English soccer authorities have agreed a two-week midseason break for Premier League clubs from 2019/20 could have considerable implications for the game.
Ahead of the new MotoGP season, managing director Pau Serracanta explains how the global motorcycling series is driving innovation on all fronts in an attempt to engage every generation of fan.
Premier League club Arsenal’s recent travails on the field came to a head with a meek 3-0 defeat to Manchester City in the Carabao Cup final but a new UK£200 million shirt sponsorship renewal with Emirates has created some new commercial space. SportsPro looks at what this deal means for the north London club and how a potential sleeve sponsor deal could see them close the financial gap to their rivals further up the table.
When the IOC banned Russia from this year’s Winter Olympics, many believed that a corner had been turned in the fight against doping. However, Russian athletes and flags have been ubiquitous in PyeongChang, causing doubters to question and onlookers to wonder whether the European powerhouse is really serving a punishment at all.
With PyeongChang’s Winter Olympics now in full swing, SportsPro takes a look at how the International Olympic Committee’s 13 top-tier partners - both young and old - are leaving their mark on the Games.